The Future of Storytelling

We must move from AI as a competitor to AI as a companion. We move from connectivity as a utility to connectivity as a community.

Insights

We must move from AI as a competitor to AI as a companion. We move from connectivity as a utility to connectivity as a community.

Strategy

As technology continues to evolve, so does the climate in which we work, highlighting the need for storytellers to evolve with technology, with AI.

Impact

Reframe the way storytellers (advertisers, marketers, etc.) view technology. The false bifurcation between storytellers and technology has created a divide, missing the true opportunity of evolution. That is, technology's evolution has created a greater need and broader invitations for storytellers, creating opportunities for nontraditional storytellers.

Brands and companies that see technology as an opportunity to evolve are best equipped to win in a world where the prevalence of technology has enabled everyone to tell their stories. Brands and companies should look to the convergence of storytellers and technology as a source of magic.